Index > Company Profile > Culture
  Culture
About Staff
Employees are not costs, but the company's capital, is the company's core resources
Employees are real people, not machines, should be respected
Staff have a variety of needs, this is not something people can not see the company have to do is try to meet the needs of employees
Staff made a dedication for the company, the company will be full of gratitude
Only access to the development employee, the company was able to develop
Employees happy and easy to work, customers can enjoy the fun and easy to obtain the results of the company
Staff is not perfect, benefits are always accompanied by drawbacks, the company should do is to avoid weaknesses

About human resources
Duplex into the company to employees and wealth, talent, talent, people, human sin
Wealth is very high quality and performance of employees, the company is the real capital, you need to give generous rewards
Talent is the quality of the potential is very high, but not too high performance employees, need to change incentives and mechanisms
Talent is to obtain a certain performance, but the potential and the limited capacity of the staff needs some training and remuneration
People are not high quality and performance, but more honest, hardworking employees, these employees should be adjusted to give a certain job or training and counseling
Crime is not the kind of people the quality of performance is not high, do not agree with corporate philosophy and values, the kind that do not work hard staff, these employees will have to ask him to find another job
Queen need that really talented people, the so-called talent is one of the inertia of thinking, feeling and behavior, not just knowledge, experience and professional skills

On the experience and quality
Experience is not the length of work experience, nor is it the rich experience, experience is the experience of their own views, experience, review and improve
Have a good experience and bad experience, good experience on the development of the company valuable experience not only of no value, it will have a negative impact
Successful experiences and failures are both positive values and negative values, the key state of mind. Some were successful, complacent, conceited, the natural carrying capacity of failure is low, then the successful experience but harmful; the contrary, if we can sum up the reasons from the success and enhance self-confidence, the successful experience is very useful. Experience of failure is no different.
Quality is the ability, knowledge, experience, personality, motivation and overall performance. Ability of sub-professional skills, generic skills and non-professional skills; personality traits mainly refers to the natural environment and cultural impact is not easy by the 5 major personality: sense of responsibility, pleasure, extraversion, curiosity, adjustability; motivated mainly refers to the self- the ability to inspire. Ability, knowledge, experience can be acquired, and motivation, personality is not easy to obtain from the day after tomorrow
Ability, experience, knowledge is not persistent, and related positions of each are necessary, if not for learning and training is quickly becoming worthless. Motivation and personality traits is persistence, and adaptability is a key factor in test position.

About Management
Duplex operation is the survival and development of the company, the reason for the company management is the purpose of the company
Queen's business philosophy is integrity of the law, safe and sound, the customer first
Queen of the operating principle is the main business priorities, board interaction, resource sharing
Duplex real estate business model is: a solid financial control of the whole process of land sufficient team of professional people-centered values of the systematic operation of the project = queen Brand
Duplex operation of the direction of real estate: real estate development as a leader in Beijing; choose the appropriate time, the development of commercial real estate, financial, real estate, regional real estate and property management industries

About Management
Duplex results management company that is currently operating a guarantee of performance and process management is the company's future performance and ensure the sustainable operation
Structures and systems company that the establishment and improvement of the company pursued the goal, because a good structure and system can ensure the company's order and the company's overall performance; but the company pay more attention to the role of people, because there is no high quality human resources, any performance can not be made
Manager to manage the four elements: the selection of talent (not the selection of knowledge, experience, qualifications and professional skills, but the selection of particular importance for the quality of a job), define the results (work tasks, performance objectives), its advantages, the right man in right
Important than the company manager. Feeling is the department staff, and the decision of the department's property manager, the manager determines the sector performance, efficiency, culture and atmosphere
Duplex companies claim in interpersonal orientation and task-oriented, value-oriented and tool-oriented principle and flexibility, between freedom and discipline, to seek the best balance.
Horizontal management, oblique management, reverse management, virtual management is the key to the future development of the company duplex capability

About Leadership
Leadership and management are two different concepts, leadership and staff is a common fate with the joys, leadership is a relationship, leaders must have followers
The highest level of leadership that people tell you three words: "I do"
The second highest state leadership, the company achievements, the staff said: "It was me"
Leaders do? Personnel training, incentive motivation, caring staff, vision setting, strategic planning, external affairs, and guide the direction of the coach approach, team building. . . . .
Senior management of a leader; middle managers do not only do leaders of management; line managers to do management

On Power
Queen's power into the power company and staff to give the power to win
Powers implies responsibility, stress, mission, more pay
Means that the prestige of winning power, prestige, ability, confidence and authority

About
Work to create value, to create human beings, to create all
Work is fun, easy
Work is passion, is relying on emotions
Work is not only a means of sustenance, but also the purpose of life is the journey of life
In work life, work life
Work is a stage of life is to express themselves, stretch themselves and explore ways of self-

About the brand
Brand is the company's survival and development of core assets
In the growing homogenization of real estate products today, the product's features, style, form, quality of use and very easy to imitate by competitors, but it is indeed inimitable brand, brand attributes, values and personality of the highlights appear increasingly important
Brand is the customer perception of products, customers and the interaction between the products
Brand is an experience, satisfaction, happiness, is a value added
The formation of the brand is not something done overnight, but requires long-term efforts to accumulation and
Make the brand should focus on pragmatic, and not focus on the concept of nothingness; that is, the brand must have a real quality, function, form the perfect product for the carrier, which is the minimum requirements, the company should do in this based on the increase perceived value to customers


About Innovation
The re-combination of old elements is innovation
Innovation is the process of finding the best of
Innovation means self-denial, denial authority, the courage to break the routine
Innovation can not be repeated, innovative thinking is personalized
Innovation is the alternative, a maverick


About Resources
Resources? Information, property, human resources, technology, culture, products, brands, systems, structures, networks, customers, environment, market, policy, government, suppliers and partners. . . . . . Etc.
The first resource is: strategy, but strategy is the development of people, so human resources are the primary resources
Without resources, everything is out of the question, so first of all to access to resources, resources can be through the development, integration, etc. to obtain
The company what kind of development strategy, first with their own advantages in resources and environmental characteristics, combined, and only with the environment and resources is the best strategy for matching the right strategy


About Specialization
Professional does not mean that high level of professionalism, expertise and specialization is therefore a different concept
Professional and technical expertise is excellent, skilled, refined expertise
Professional skilled and skilled professionals who are experts in fine, the expert is to complicate the simple
Specialization refers to a way of thinking and ways of working, who strive for excellence, continuous improvement, work norms, precision, focus on speed, detail, quality and packaging are all professional performance
Amateurs are adequate, in general, at least, not a synonym for professional
Master is the industry authority, the master is to simplify complex issues, the master will explain in plain language the most difficult truth

On the state of mind
Tolerant attitude: a positive look at the people around them, to do with confidence, strengths to play on people
Contentment of mind: the progress has been made to work, their achievements would like to congratulate, to contentment; can not lose confidence because it is not perfect
Flexible attitude: the face of failure / success, promotion / demotion, honor / shame and so polarized state, to peace of mind
Knew that mentality: have known it himself, put himself into a suitable position
Themselves in society in mind: to reduce a level of life and raise a level of work